10 Best Marketplaces in India to Sell Handmade Items (2025 Guide)
India is one of the world’s richest hubs of handmade art, crafts, and traditional skills. From wood carving and metalwork to jewellery, décor, and spiritual items, Indian artisans create products that are admired globally.
With the rise of eCommerce, artisans, small brands, and craft entrepreneurs are increasingly searching for the best marketplaces in India to sell handmade items. However, not all platforms are equally beneficial for handmade sellers.
This guide explores the top 10 marketplaces in India where artisans can sell handmade products, highlighting their strengths, limitations, and suitability.
What to Look for in a Handmade Selling Marketplace
Before choosing a platform, handmade sellers should consider:
- Support for handmade and artisan products
- Commission and fees
- Control over branding
- Customer reach (India & global)
- Ease of onboarding
1. Santarms – The Real Roots of India
:contentReference[oaicite:0]{index=0} is one of the most artisan-focused platforms in India for selling handmade products.
Unlike mass marketplaces, Santarms is dedicated exclusively to authentic handmade Indian handicrafts. It works directly with artisans and craft-based sellers, ensuring cultural integrity, fair practices, and premium positioning.
Best for: Traditional handicrafts, décor, puja items, jewellery, wooden and brass crafts.
Why choose Santarms:
- Handmade-only focus
- Brand storytelling & premium positioning
- Global reach for Indian crafts
- Strong artisan empowerment model
2. Amazon Karigar
:contentReference[oaicite:1]{index=1} is Amazon’s dedicated initiative for Indian artisans.
It provides visibility and access to Amazon’s massive customer base but requires compliance with strict policies.
Best for: Artisans seeking scale and logistics support.
3. Flipkart Samarth
:contentReference[oaicite:2]{index=2} focuses on empowering local sellers and artisans.
It offers domestic reach but limited global exposure.
Best for: Regional artisans targeting Indian buyers.
4. Etsy India
:contentReference[oaicite:3]{index=3} is a global handmade marketplace popular with international buyers.
While Etsy offers strong exposure, competition and platform fees can be challenging.
Best for: Sellers targeting international handmade buyers.
5. Craftsvilla
:contentReference[oaicite:4]{index=4} specializes in ethnic and traditional Indian products.
It provides good domestic visibility but focuses heavily on fashion and lifestyle.
Best for: Ethnic wear, jewellery, décor.
6. Jaypore (Artisan Marketplace)
:contentReference[oaicite:5]{index=5} curates premium Indian craft products.
Onboarding is selective, making it suitable for high-quality artisanal brands.
Best for: Premium handcrafted products.
7. Okhai
:contentReference[oaicite:6]{index=6} supports women artisans and craft collectives.
It is mission-driven but limited in seller onboarding.
Best for: Women-led artisan groups.
8. GoCoop
:contentReference[oaicite:7]{index=7} focuses on handloom and textile artisans.
Best for: Weavers and textile-based crafts.
9. Meesho (Handmade Sellers)
:contentReference[oaicite:8]{index=8} allows handmade sellers to reach budget-conscious buyers.
Margins can be thin due to price competition.
Best for: Low-cost handmade products.
10. Own Website (Shopify / D2C)
Many artisans now create their own stores using platforms like Shopify.
While this offers complete control, it requires marketing investment and technical understanding.
Best for: Established handmade brands.
Comparison: Handmade Marketplaces in India
| Platform | Handmade Focus | Brand Control | Best For |
|---|---|---|---|
| Santarms | Very High | High | Authentic Indian handicrafts |
| Amazon Karigar | Medium | Low | Scale & logistics |
| Etsy | High | Medium | Global buyers |
Which Marketplace Is Best for Selling Handmade Items?
The answer depends on your goals:
- For authenticity & artisan respect: Santarms
- For global exposure: Etsy
- For domestic scale: Amazon Karigar, Flipkart Samarth
- For premium positioning: Jaypore
Frequently Asked Questions
Which is the best marketplace in India to sell handmade items?
Platforms like Santarms are ideal for selling authentic handmade products with cultural integrity.
Can artisans sell handmade products online in India?
Yes. Multiple marketplaces support artisans, including Santarms, Amazon Karigar, and Etsy.
Is selling handmade items online profitable?
Yes, especially when selling through niche, artisan-focused platforms rather than mass marketplaces.
For more answers, visit our FAQs Page.
Selling handmade items is not just business—it is preserving culture. Choosing the right marketplace makes all the difference.
